SPONSORED STORY: New cooking oil benefits foodservice users and consumers alike

SPONSORED STORY: New cooking oil benefits foodservice users and consumers alike

Great taste perception, sustained frying colour and reduced heat deterioration are among the benefits of a new ‘alternative’ cooking oil, sourced from crops grown by British farmers. Produced from a new variety of oilseed rape – the familiar yellow-flowered crop that’s the third-largest source of the world’s vegetable oil needs – the new oil, known as ‘HOLL’, also promises healthier eating. While rapeseed oil already boasts the lowest levels of saturated fat of any edible oil, HOLL has been bred to contain even lower levels of saturated and trans-fatty acids, two compounds known to increase levels of cholesterol.

“HOLL Oil is one of those rare win:win products,” said Lionel Lordez, HOLL’s business development leader, “benefitting the food business operator as much as the consumer and customer. It’s produced from rapeseed, an oil with which foodservice users are completely familiar. There’s no procedural change, yet it has significant advantages over ‘standard’ rapeseed oils thanks to improved performance, lifecycle and consumer benefits. This is rapeseed oil 2.0.”

Specially bred, HOLL delivers an oleic acid content of at least 75%, explains Mr Lordez. “That’s about 25% more than conventional rapeseed oils. Higher oleic acid content lends stability and longevity to the oil, allowing repeated use for heating and frying without deterioration. HOLL also offers operators one of the highest smoking points from any oil available.”

In tests, not only were consumer experts highly complimentary about the taste of foods cooked in HOLL oil, but HOLL also delivered a very well appreciated colour. Fries cooked in HOLL produced the much-sought ‘golden’ colour valued by consumers, a colour that HOLL was able to maintain consistently throughout the frying cycle.

HOLL is widely available nationwide. Find out more at www.weloveholl.com.