Aramark and Jamie Oliver have announced a new 10-year partnership that will see the two companies work together on an exclusive basis to enhance food concepts and delivery across workplaces in Northern Europe, including the United Kingdom and Ireland. It will enable the caterer to introduce social dining experiences to client sites, as well as develop exclusive concepts for Aramark clients.
Established in 2008, Jamie Oliver Restaurant Group operates premium brands, including Jamie’s Deli, Jamie Oliver’s Diner, Jamie Oliver’s Pizzeria and Jamie’s Italian, in the restaurant sector. The deal will help the brand expand its presence further with dining concepts in Aramark-managed office and retail environments.
Frank Gleeson, Aramark’s president in Northern Europe, said: “We are passionate about the health and wellbeing of those we serve every day, so it was a natural fit for us to partner with Jamie Oliver. Together we have an opportunity to create innovative culinary experiences that will revolutionise productivity and health in workplaces throughout Northern Europe.”
Jon Knight, CEO of Jamie Oliver Restaurant Group, added: “Aramark’s mission of enriching and nourishing lives resonated with us, reflecting our own values. We look forward to exploring opportunities to establish fully branded retail restaurants in multi-tenanted office and retail environments managed by Aramark.”