Miguel Camara, coffee brands manager for bartlett mitchell, on winning the Marketing Award in 2017.
“Winning the award was not only testament to the effort of so many people who helped to create the Perkee concept, but it also helped to give the brand more visibility as a whole. Coffee is a highly competitive area and people have a strong emotional attachment to known brands on the high street. Awards like this help us further cement our position as a credible and innovative coffee brand.
“So much work went into creating Perkee from a broad range of people within our business. We wanted to develop a brand that placed sustainability at its very core. Not only did we want it to be ethical and fairtrade, but we also wanted to make sure it tasted good. We were absolutely delighted when we found the right origin and the proof has been in the incredible sales we’ve had, alongside significant awards like this.
“Since the launch we have sold more than 1.5m cups of our coffee brand. This is not only significant in contract catering terms, but it also means that we can confidently compete with the high street.
“While Perkee is a bespoke brand from a ‘caterer’, our customers and clients don’t see it like that; and those who have adopted the coffee within their venues see it as a legitimate retail brand which performs just as good as, if not better, than the usual brands we see in outlets.
“Being recognised by independent awarding bodies is really important. However, it is even more satisfying knowing that we have developed a product that limits the impact on the environment, with a strong ethical and social ethos that improves the lives of the growers and their families.”