Olive Catering Services has teamed up with ITV and Veg Power, an initiative from The Food Foundation, to support its campaign to get us eating more veg. The Eat Them To Defeat Them campaign was created to encourage people to eat more vegetables and inspire a change in attitude towards them, in order to help tackle the rise in diet-related illnesses in the UK.
As part of the campaign, the last week of January saw Olive host veg pop-up stands in each of its ITV staff restaurants that provided employees with samples of fresh vegetables, along with the opportunity to learn more about healthy eating and nutrition. Olive’s juice bars were also available at the pop-up stands to offer a range of fresh juices.
Damon Brown, co-founder of Olive Catering Services, said: “We’re proud to be supporting ITV’s new campaign. Our Veg Pop-up stands have been a resounding success and we’re confident that these small changes can make a real impact on how people consume vegetables. Creating healthy but exciting menus is at the heart of what we do here at Olive, and we’re looking forward to continuing to work with ITV to offer nutritious meals in the workplace.”