Lyons is unveiling an all-new portfolio this spring, comprising a bold look that’s complemented by additional blends and formats. Available to all out of home and foodservice operators since 1st March, the range offers the brand’s best-ever coffee beans and coffee bags that’ll ensure customers keep coming back for more.
The all-new line-up includes eye-catching illustrations and light-hearted blend names that tell the story of Lyons’ flamboyant heritage. Two new variants, Perkadilly and Rockadero, offer further choice of flavour and strength to suit all palettes. In addition, its best-selling No.3 blend has been renamed Go-Joe – a nod to its founder Sir Joseph Lyons – and Decaf is now Decaf Dreams. Lyons is also relaunching with fully recyclable packaging on its coffee bags.
To further boost awareness of the new-look range, Lyons is investing in a targeted media, social, digital, OOH and print campaign, also live since 1st March. A suite of branded point of sale materials is available to further support sales.
Marcus Swift, commercial director for UCC Coffee UK and Ireland, said: “We know today’s coffee consumer desires more than just a caffeine fix, they want full-bodied flavours and formats to suit their needs. Our refreshed range certainly delivers this, and we’re excited to unveil it in outlets across the UK.
“With sustainability becoming more and more important in customers’ purchase decisions, we’re also pleased to now offer fully compostable coffee bags. It’s set to be a great year for Lyons and we’re confident we’ll bring growth to the Roast & Ground coffee category with our new and improved range.”
Lyons is working towards a sustainable future alongside TIPA. All of its coffee bags and sachets are certified as fully industrially compostable and, if local recycling allows, the packaging can be added to food recycling or green waste bins.