St Pierre announces new listings with Bidfood
St Pierre has secured new listings with one of the UK’s largest food wholesalers, Bidfood, in another coup for its on-the-go range. St Pierre Pains au Chocolat and All-Butter Croissants will now be available to Bidfood customers nationwide.
In September last year, the brand added two new SKUs to its range – one of which was the All Butter Croissant, supporting the trend for coffee off-site, with time-pressured workers in particular choosing to grab snacks and lunch on the go. Individually wrapped products have proved especially popular during the pandemic, with increased demand for more hygiene-conscious products.
Scott Oakes, commercial manager for St. Pierre, said: “Working with Bidfood with these two products is part of a targeted strategy to support the foodservice sector where there is still demand. We will be able to actively engage public sector caterers with this listing, at a time when other brands are having to take their foot off the gas.
"Our position has not changed throughout the pandemic. St Pierre is here, we are optimistic and we are working hard to support the industry wherever we can.”